Women's Imaging Center

Power of Pink

Free Mammograms For Women

Call 208.455.3905 - Enrollment Form

Pink Cowboy Hat

The Caldwell Night Rodeo raises money for this free breast screening program annually at Power of Pink Night, where rodeo participants and attendees are encouraged to wear pink in support of breast cancer awareness. The funds enable free mammogram screenings at West Valley Medical Center and Saint Alphonsus Medical Centers for local women who are uninsured, underinsured or underserved.

The goal of Power of Pink is to help hundreds of Treasure Valley women obtain free mammogram screenings, which is the best way to detect breast cancer.

Mammogram Screenings Save Lives

Imaging Services

An annual mammogram starting at the age of 40 is the most effective way to detect breast cancer at an early, curable stage. Numerous studies have shown that early detection saves lives and increases treatment options. In fact, 95 percent of early-detected breast cancer is later cured. Virtually all cases of DCIS, one of the earliest stages of breast cancer, are detected only by mammography and not by breast self-exams.

How Do Women Qualify For Funds?

You may qualify for a free mammogram screening at West Valley Medical Center through the Tough Enough for Pink program. Funds are available for women between the ages of 40 and 65 to receive screening mammograms and for women of any age with breast symptoms to receive diagnostic mammograms.

Women 40 to 65 years old are encouraged to seek free screenings if they:

  • Have no insurance
  • Have insurance with a deductible of $2,000 or more
  • Meet income criteria. To find out more, call 208-455-3905.

Apply For Aid

To apply for aid, visit the Power of Pink page at www.caldwellnightrodeo.com to find an enrollment form. Or call West Valley Medical Center at 208-455-3905.

How To Help

If you are interested in making a donation to the Power of Pink free breast cancer screening program, send an e-mail to caldwellnightrodeo@yahoo.com, call 208-459-2060 or send a check directly to: Power of Pink, c/o Caldwell Night Rodeo, P.O. Box 98, Caldwell, ID 83606.

Join the Power of Pink Walk Team!

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