Marketing & Media Update
West Valley Blog Update & Opportunities...
Wendy McClain
Director of Marketing
The West Valley Blog is a great marketing tool that builds trust and credibility with our community. Our goal is to provide stories that are engaging and create a “buzz” among our social networks. People are always searching for fun and different takes on various health ailments, and our online community is active in posting comments and sharing with their friends. We promote our blog content regularly on our web pages, Facebook and Twitter.
2016 blog reads = 25,552
- Top read blogs in 2016
- 6 Things to Know About Depression in Elderly Parents
- Heart Attack Symptoms Differ in Women and Men
- A New Tool in the Fight Against Chronic Knee Pain
- Your Ultimate Fair Food Survival Guide
- Breast Size and Back Pain: What’s the Relationship?
- Ready or Not: Week 21 – “and the gender is...
- Top 5 Myths About Vaccines
- Ready or Not: Week 19 – Running a Marathon 101
- Ready or Not: Week 26 – The Meltdown
- Flexibility Key to Relief From Plantar Fasciitis
January – June 2017 blog reads = 18,171
- Top read blogs (so far) in 2017
- Be Prepared a Winter Storm Checklist
- Ready or Not: The Final Post
- Can Stress Really Cause a Heart Attack?
- Ready or Not: Week 41 - Freak Show
- Swimming Lessons: When should your children start?
- Ready or Not: Week 40 – Yep, Still Pregnant...
- Ready or Not: Week 39 - My Digital Baby
- Living with Endometriosis
- 6 Warning Signs of Diabetes
- 6 Ways to Beat Spring Allergies
New content posts weekly and we are always looking for providers who would be interested in being an expert source. Please contact Wendy McClain if you would like to be a resource for future blog opportunities.
Reputation Management
Below is a look at the online reviews (Google, Facebook, Yelp, etc...) processed May – June 2017 in comparison to the national average for hospitals and West Valley’s all-time data.
|
| WVMC – May 1, 2017 to June 30, 2017 | National Average – May 1, 2017 to June 30, 2017 | WVMC -- All Time Data |
| Reviews Processed | 18 | 17,863 | 548 |
| Positive Feedback | 10 positive reviews/surveys | 12,254 positive reviews/surveys | 396 positive reviews/surveys |
| 55.56% | 68.60% | 72.26% | |
| Neutral Feedback | 1 neutral review/survey | 654 neutral reviews/surveys | 13 neutral reviews/surveys |
| 5.56% | 3.66% | 2.37% | |
| Negative Feedback | 7 negative reviews/surveys | 4,955 negative reviews/surveys | 139 negative reviews/surveys |
| 38.89% | 27.74% | 25.36% |
How you can help …
We are in a culture that depends so much on online reviews when choosing a healthcare facility. Encourage those you interact with to share their positive patient experiences by writing an online review on Facebook, Google or Yelp. Asking your patients to share their stories online as it lets others know what to expect from us as a healthcare provider.
You can also become a part of our online community! It speaks volumes to have our medical staff share our stories on social media with their friends and family.
- Like us on Facebook: westvalleymedctr.com/facebook
- Follow us on Twitter: westvalleymedctr.com/twitter
- View us on YouTube: westvalleymedctr.com/youtube
- See us on Instagram: @westvalleymed