Marketing & Media Update

West Valley Blog Update & Opportunities...

The West Valley Blog is a great marketing tool that builds trust and credibility with our community. Our goal is to provide stories that are engaging and create a “buzz” among our social networks. People are always searching for fun and different takes on various health ailments, and our online community is active in posting comments and sharing with their friends. We promote our blog content regularly on our web pages, Facebook and Twitter.

2016 blog reads = 25,552

• Top read blogs in 2016
  1. 6 Things to Know About Depression in Elderly Parents
  2. Heart Attack Symptoms Differ in Women and Men
  3. A New Tool in the Fight Against Chronic Knee Pain
  4. Your Ultimate Fair Food Survival Guide
  5. Breast Size and Back Pain: What’s the Relationship?
  6. Ready or Not: Week 21 – “and the gender is...
  7. Top 5 Myths About Vaccines
  8. Ready or Not: Week 19 – Running a Marathon 101
  9. Ready or Not: Week 26 – The Meltdown
  10. Flexibility Key to Relief From Plantar Fasciitis

January – June 2017 blog reads = 18,171

• Top read blogs (so far) in 2017
  1. Be Prepared a Winter Storm Checklist
  2. Ready or Not: The Final Post
  3. Can Stress Really Cause a Heart Attack?
  4. Ready or Not: Week 41 - Freak Show
  5. Swimming Lessons: When should your children start?
  6. Ready or Not: Week 40 – Yep, Still Pregnant...
  7. Ready or Not: Week 39 - My Digital Baby
  8. Living with Endometriosis
  9. 6 Warning Signs of Diabetes
  10. 6 Ways to Beat Spring Allergies

New content posts weekly and we are always looking for providers who would be interested in being an expert source. Please contact Wendy McClain if you would like to be a resource for future blog opportunities.

Reputation Management

Below is a look at the online reviews (Google, Facebook, Yelp, etc...) processed May – June 2017 in comparison to the national average for hospitals and West Valley’s all-time data.

	WVMC – May 1, 2017 to June 30, 2017	National Average – May 1, 2017 to June 30, 2017	WVMC -- All Time Data
Reviews Processed	18	17,863	548
Positive Feedback	10 positive reviews/surveys	12,254 positive reviews/surveys	396 positive reviews/surveys
	55.56%	68.60%	72.26%
Neutral Feedback	1 neutral review/survey	654 neutral reviews/surveys	13 neutral reviews/surveys
	5.56%	3.66%	2.37%
Negative Feedback	7 negative reviews/surveys	4,955 negative reviews/surveys	139 negative reviews/surveys
	38.89%	27.74%	25.36%

How you can help …

We are in a culture that depends so much on online reviews when choosing a healthcare facility. Encourage those you interact with to share their positive patient experiences by writing an online review on Facebook, Google or Yelp. Asking your patients to share their stories online as it lets others know what to expect from us as a healthcare provider.

You can also become a part of our online community! It speaks volumes to have our medical staff share our stories on social media with their friends and family.

• Like us on Facebook: westvalleymedctr.com/facebook
• Follow us on Twitter: westvalleymedctr.com/twitter
• View us on YouTube: westvalleymedctr.com/youtube
• See us on Instagram: @westvalleymed

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Other Articles

• CEO Introduction
• Nursing Update
• Facility & Security Update
• Quality & Prevention Update
• HIM Update
• IT&S Update
• Marketing & Media Update
• Advanced Clinicals Update
• Clinical Value Analysis Team Update
• Summer 2017 Awards & Recognition
• New Providers to the Medical Staff
• Upcoming Events