If you haven't noticed already, we're in the midst of re-branding here at West Valley Medical Center. We're moving from maroon and grey to navy blue and orange. It's a large endeavor that will take years to accomplish, but it's a major piece in re-telling our story to the community. We're finding a lot of people don't realize that West Valley is part of HCA Healthcare. Why is this important? It provides the best of both worlds. We are able to care for and about each other like family with our close-knit community feel, while having the backing of one of the largest healthcare organizations in the country. This affords us the opportunity to attract top talent and implement cutting edge technology. It means more resources, more solutions and more possibilities for everyone who walks through our doors.
Our branding is now in line with HCA Healthcare--same colors, same terminology. We're focused on three pillars: Care like family, raise the bar and unlock possibilities. Our mission statement remains the same and we hold true to it every day: "Above all else, we are committed to the care and improvement of human life." Our purpose is that "we exist to give people a healthier tomorrow".
Creating a purpose-driven brand is essential to attracting and developing patient-focused individuals who will help us continue to deliver positive impact. It is also essential in creating trust with our patients, our community. Every day, we seek to raise the bar higher, not just for ourselves, but for healthcare everywhere.